Turning dead on-hold time into productive marketing time is one
of the smartest business decisions you'll ever make! Find out why companies large
and small have proven time and time again that on-hold advertising works.
Whether callers hold for a few seconds, or a few minutes, that time is critical
to their perception of your company --and in business, perception is reality.
Think of your phone as an "electronic lobby" — the first thing a customer
experiences when they call you. Does your "lobby" make a good first impression?
It's a fact — when a customer hears a customized greeting while on hold, they're
more likely to feel reassured they've called a capable operation. With
custom Message On Hold programs from the On Hold Network, your business, big or
small, can sound like a Fortune 500 company — without having to spend a fortune.
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Some callers become frustrated while waiting on hold, and may even wonder if they've
become disconnected. Consider the fact that the average cost in lost potential
business of a mishandled call is $34, and you'll see that even one
hang up per day can add up to thousands of dollars per year! You spend a lot of
money getting your phone to ring — and once they've called, you simply can't afford
to let them get away. Customized on hold messaging is proven to reduce hang-ups
by two-thirds!
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Businesses spend a great deal of effort training their personnel to "cross-sell"
and "up-sell" — suggesting additional products and services existing customers may
be interested in. The average business experiences a 20% increase in requests
for information about specific products or services mentioned while on hold!
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With most forms of advertising, a significant portion of your investment is wasted
on people who aren't qualified or simply aren't interested. That's why businesses
spend so much money, time, and effort attempting to "target" their message to the
most likely buyers. Where would you find a more highly-targeted audience than your
own callers? Studies show that people are naturally receptive to hearing more about
a company they've just called. On hold advertising is the most cost-effective
100% targeted marketing solution available!
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With most forms of advertising, you are constantly fighting for your audience's
attention — competing against articles, TV or radio content, and especially against
other advertisers! With a Message On Hold program, your message — and only
your message — plays directly to a captive, attentive audience who
is already motivated to learn more about your company. When you market to your on
hold callers, your message gets through, loud and clear!
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Customers judge your company based on their contact experiences with you, whether
it be on the telephone or in person. Regularly updated messages of interest to your
audience can eliminate the negatives of waiting on hold and improve
the quality of your customer’s telephone experience.
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