You can't make a smart business decision without considering the alternatives.
Once you do, we believe you'll see why Message On Hold is a sound investment — and
why we say The On Hold Network offers "the very best value on the on-hold business,
guaranteed™!"
Giving your customers or prospects the silent treatment is the worst thing you can
do! Callers left in silence become frustrated quickly, and it's likely that many
callers will fear they've been disconnected. Studies
show that 60% of callers put on "silent hold" hang up within the first minute
— half within the first 40 seconds — and that 30% of first time callers put on "silent
hold" never call back.
Combine this with the fact that the average cost in lost potential business from
a mishandled call is $34, and do the math yourself. Even one hang-up per day can
cost your business thousands of dollars per year!
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Playing the radio or a commercial CD may cost you more than you think! U.S.
law requires you to pay for any music you play on your phone system.
ASCAP and BMI are watchdog groups that collect royalties and rebroadcasting fees
whenever unlicensed music is used for business purposes. Fines can be astronomical,
ranging from $500 to $100,000 per musical piece. We have a special section
on our website that explains how your business may be affected by the law:
Staying Legal - About Copyrights, Royalties, and Licensing
Also, with the radio or CDs, you have no control over what your callers hear. What
if a caller doesn't care for the station's format, or share your taste in music?
Don't be surprised if they end up hearing the Emergency Broadcasting System, demeaning
shock jocks, political views they disagree with, jokes in poor taste, or worse...
an ad for your competitor!
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Some companies offer overpriced "music-only" services via satellite, or even worse,
"buyout" music CDs that don't promote your products and services, and that aren't
customized for your business. And let's face it — hearing muzak-style elevator
music on hold is boring! Not only are you missing out on a valuable marketing opportunity,
you may be driving customers away!
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